Case Studies
R-Value Associates significantly boosted sales by focusing on the unique needs of contractors and positioning themselves as experts in tailored building envelope solutions, particularly in the area of custom house wraps. Understanding that many contractors prefer to display their own logos on house wraps, R-Value Associates emphasized this capability as a powerful marketing tool allowing contractors to promote their services directly on job sites with high visibility.
Beyond custom branding, R-Value Associates played a key role in increasing awareness of a full range of building wrap solutions. They introduced contractors to specialized options designed for enhanced drainage, high permeability, and demanding commercial applications, ensuring clients had access to the right solution for every type of project.
Initially concentrated in the competitive New York Metro area, R-Value Associates’ success quickly led to expansion into the lower New England region. Building on this momentum, R-Value Associates is now expanding its services nationwide, bringing its proven sales strategies, market expertise, and contractor-focused approach to customers across the United States. Their continued growth reflects a strong track record of driving results and strengthening product presence in diverse markets.
Case Study #2: A Success Story with Commercial Building Wraps
R-Value Associates have consistently demonstrated their expertise in representing commercial building wrap solutions, achieving notable success across high-profile projects. One early standout project involved a Jaguar/Land Rover dealership that required a superior building wrap solution to meet demanding performance standards.
After a thorough evaluation, R-Value Associates recommended a commercial-grade wrap ideally suited for installation over glass mat gypsum sheathing, citing its superior performance, enhanced protection, and long-term durability. The dealership team was impressed with the solution’s advanced features and reliability, resulting in a successful installation.
Since that project, the product line has continued to evolve, with newer, more advanced solutions replacing earlier versions and further strengthening their reputation in the market. R-Value Associates remains instrumental in promoting these cutting-edge building envelope solutions, helping clients achieve optimal performance and long-lasting results in their construction projects.